You’ve built something so impactful and deep — probably just you and your laptop, some guts and sheer will to build a beautiful life through the incredible knowledge up in that brain of yours.
I believe soulful, strategic branding has the power to shift how you see yourself and how others see you. I believe you shouldn’t have to sacrifice who you are to build your brand (in fact, around here we like to embrace all the things that make us, well: us).
Because a website isn’t just for you — it’s for the people you’re meant to serve. It’s how they get to know who you are, what you do, and why it matters. You’re not just creating something beautiful; you’re giving your dream clients everything they need to confidently say, “yes, this is who I’ve been looking for.”
You're brilliant, you're kind, you're ambitious as hell:
let's make sure your brand is a direct reflection of that.
CORTADO, PLS | probably listening to Hozier
5/1 Projector | Leo SUN | Aquarius MOON | Taurus RISING
forever inspired by my home in beautiful British Columbia
DREAMY & Romantic | EARTHY & ethereal
YOGA | Cooking | MUSEUMS | Schitt’s Creek
outside of ember & fable:
I was always the girl who really didn't know what she wanted. I've tried it all: I've worked in salons, landscaping, human resources, and even commercial fishing.
Nothing ever really FIT. I started this business because, through all of those jobs, one thing was always true: I love humans. I love understanding what makes them tick — what drives them, lights them up, and holds them back.
And as a Projector, that’s my superpower. I see what you might not see for yourself, and I help you find clarity and direction so you can claim your space in your industry.
I've lived many different lives, but this one is proving to be my favourite so far.
I am so lucky to live oceanside in the most beautiful place in the world, a small island off Vancouver Island, I spend my summers swimming in the pristine rivers and ocean and my colder seasons walking amongst the rainy evergreens and cooking cozy food with my hunni.
Because I believe that you're too cool, too in tune with yourself, and too good at what you do to NOT have a brand that feels authentic and true to who you are and where you're going.
To help you create a purpose-led, heart, values-based business that feels true to who you are and speaks to your dream clients.
I wear my heart on my sleeve, cooking is my love language, I love nothing more than a slow sunday morning, (coffee in hand, sitting on my patio looking for whales and pulling my oracle cards). I deeply feel that there's space at the table for EVERYONE: that you have a space in your industry and I'm here to help you find it.
And boy, am I glad you're here.
The values that guide me
01 / Alignment.
Living in alignment means the decisions you make in business (and life!) comes from a place of deep intuition and knowing of who you are, knowing how everything works together simultaneously to create something truly you.
02 / Guiding With Purpose.
Everything has meaning and serves a greater vision; I design brands to support both the business and the life you're craving. It's bigger than just putting together a cute colour palette - it's about how the colour palette makes your clients feel.
03 / A Human-First Approach.
I'm here to lean into who you are at your core. To weave in all your goodness and translate it into something meaningful and resonant to your dream clients. Your brand deserves not only soul, but a smart, thoughtful plan that’s built to truly work and connect to your dream clients.
04 / Intuition Meets Strategy.
I'm here to lean into who you are at your core. To weave in all your goodness and translate it into something meaningful and resonant to your dream clients. Your brand deserves not only soul, but a smart, thoughtful plan that’s built to truly work and connect to your dream clients.
05 / Authentic & True
I believe in showing up as your true self. No facades, no pretending. Your brand should be a reflection of who you are—your quirks, your values, your story. When you embrace authenticity, you attract the clients who resonate with your energy and vision. We're here to help you build a brand that's unapologetically you and irresistibly magnetic to your dream clients.
I call myself 'woo lite'
I read my oracle cards in the morning, I meditate by the ocean, and I know that I've manifested this life of mine. But on the flipside, I am practical and grounded - it's called balance.
I will cook for you if I like you
& I cook most things from scratch - and not in a tradwife way, but a "I can make that better at home" way. I'm happiest in my kitchen, cooking with some good music (or a spooky podcast).
I wear my heart on my sleeve
I'm a sensitive Sally - and I think it's my superpower. I feel things big and care so much about the world around me. I cry at concerts, I hype my friends up always, and there's nothing better to me than a late-night yap a few glasses of wine deep to talk about our feelings.
Fashion, music, beauty and interior design were my foray into my creative endeavours
I was the girl who's rearrange my room constantly, I'd pour over my teen mags, CD player beside me at all times. I've always been a creative at heart, and am so thankful I'm able to honour my inner child in this way.
more random fun facts about me:
what they've said that's made me blush:
Enough about me though - if you're here, you're most likely:
kind, ambitious af and full of personality - and want clients that you feel deeply connected to.
ready to be seen as the brand that stands firmly in their values, and be able to embody and ground in them.
you’re ready for your visuals and messaging to finally match the depth of your work and what you bring.
confident in the deep impact you bring your clients - you just don't know how to convey it.
inclusive and open-hearted (we love all kinds of humans here, and there's room at the table for everyone).
A little woo-woo and deeply in tune with your intuition, purpose, and the energy you bring to your work.
You've got the vision, now let's create it.
You’ve done the work. You’ve built something that matters. But your brand and website don’t yet reflect the depth or impact you bring. I’ll help you find the clarity, language, and strategy to align your brand with the next chapter of your business — the one that feels unmistakably you.