thoughtful brand strategy & purposeful website design

brand strategy and website design that turns your personality into bookings

Because what do you mean you're out here changing your clients' lives with your work but your brand is stuck in it's Canva DIY era? You're literally magic, and it's my job to help show you that. I help you see what’s already there, and turn it into a brand that you not only love, but that books you dream clients. 

alignment is about making you the obvious choice for your dream audience. 

Maybe you've been diluting yourself (been there), or maybe you just can't see the bigger picture just yet. I'm not here to turn you into someone new, but rather to build something around who you are already. You're already full of personality and life and stories, so let's use them. 

This is about uncovering all the goodness in you and turning it into a resonant brand that just feels good. looks beautiful and is strategic. You deserve a brand and a website you're excited to share with anyone and everyone (even down to randoms in the grocery checkout line, no shame).

My mission is to help you uncover what's been there all along. 

hey, I think you're really cool: but i'm not sure your brand got the memo.

because you deserve a brand that shows off your personality ANd works hard for you. 

I know you've put in the work to build a business you're proud of.  So pat yourself on the back! And if you're here reading this page, you know that it's time to have your brand match up to the incredible business you've built.

So, welcome to the next phase of your business. 


One that is filled with confidence in who you are, one that isn't about you attempting to throw together a random colour palette again, and DEFINITELY not one where you have to sacrifice who you are to build something resonant and that actually brings in the clients you've been dreaming about. 

$4000 CAD

Brand Strategy & Website Design

→ Brand & Website Strategy 
→ Visual Identity (Colour Palette & Type Pairing)
→ Creative Direction & Strategy Guides
→ 5-Page Showit Website
→ Mobile-Optimization + Basic SEO Setup

To help you dig in and create the groundwork needed for a brand that not only feels intentional and purposeful. We build out a brand strategy that allows you to feel a deeper connection to who you are as a brand, and then create visuals that match your personality. 

It's deep work that gets to the root of who you are and what you're here for, and allows you to connect with your dream clients in a way that makes them feel seen and understood. 

It's Alignment. 

what you really get out of  alignment:

→ that feels like you — not a collection of colours you once liked or a website that you thre together at 11pm with a random template you found. 

a cohesive identity

→ You'll finally be able to share your website without wanting to throw your phone across the room

A website you’re confident sharing

→ You'll be bringing in more clients that truly understand who you are, ones that you want to yap with forever

dream clients on tap

→ You're able to speak more confidently on who you are, and you're doing less 'convincing' because they know your vibe off the bat

a clear position & message 

I Need This Too

→ Your brand & website are finally in tune with your business dreams

alignment between brand & business

I take your unique magic and turn it into a brand that makes your dream clients want to cozy up and stay a while. 

Building a resonant brand around here is equal parts intuition and strategy. I'm here to learn about who you are to show your personality, and also use the frameworks I've created to make sure your brand works as hard as it can for you. 

You've poured your heart and soul into this business. You’ve learned more about what lights you up, who you love to work with, and the kind of impact you want to make. Now it’s about creating a brand that carries all of that forward: one that does the talking for you, draws in the people who are a dream fit, and gives you the freedom to show up as yourself.

more about me

Hey I'm Emily: strategist, designer and heart on her sleeve kinda human. 

The Process is simple:

01. 

02. 

03. 

04. 

Groundwork

visuals

Presence

Embodiment

yes, please

We clarify who you are and why it matters to your dream clients. 

We take that and create visuals that truly feel like you. 

Then, it's time to create your brands new home base: your website

Finally, it's time to step into this new phase with confidence. 

No more trying to squeeze yourself into a brand that isn't you anymore. 

give you a template, or compare you to your industry pals. 

& what I'm not here to do is:

My work is about learning who you are, what you're here to do and turn it into a strategic (& beautiful!)  brand and website that work hard for you. Brands that feel lived in and cozy, not cookie cutter and beige. 

You're here to carve your own path.
You're here to bring your own perspectives and ideas to the table.
You're here to inject more LIFE into what you do. 

love notes

"...I felt stuck, like my website didn’t show off the best parts of me…and I didn’t know how to make it into the business I was wanting to create. Now I have something that screams Vivify and it’s an amazing feeling when I show someone my website."

Katie, Vivify Content Creation

- Mariah, Late August creative

"I received so many amazing messages and compliments, people asking me how they can leave reviews, saying how much they love the name and branding, and how they can support me! You truly understood the image I had in my head/how I wanted everything to feel and you nailed it!"

- Holly, Lahm contracting

"If you want a website that FEELS like you, and truly encapsulates who your brand is - don’t wait. It is so much more than a website... I trusted you to know what we needed even if we didn’t know."

and look, you don't need more added to your plate. You need a strategic brand bestie. 

I'm here to the weight off your shoulders, because I want your brand to feel like a relief, not another item on your to-do list (because lord knows you've got lots)

I want you to feel taken care of. 

All I need from you is to answer a brand questionnaire, provide me with your brand assets, and some approvals here and there. In between that, you get to rest. 

No more late night Pinterest deep dives, hoping something will spark some inspiration. 
No more randomly throwing in another colour to the palette, hoping it's going to finally click
No more rewriting that caption for the 5th time because you just don't know what to say. 

I'm here to learn who you are at your core, to hold your vision, and to create a brand that resonates with the right people and feels like home to you. 

Strategy, creative direction, visual identity, website structure, design, development, implementation… it’s handled. You don't have to project manage or wonder "what's next?". You get to rest into a process that sees you and turns your brand into something you finally feel proud to stand behind.


You're not in your scrappy early business era anymore.

You've put in the hard work, you've built a community, you've learned more about yourself than you ever thought. But you're feeling like you're just... treading water. You deserve to have a brand and website that truly is reflective of where you're at and the business owner you're becoming.